Social Media Trends to Watch in 2021

Social Media Trends to Watch in 2021

Social Media Trends to Watch in 2021

Social Media Trends to Watch in 2021In my day job, I deal with social media. I don’t know that I like it, I know that I don’t hate it but it is for sure something that I am glad I have team members to work on and I don’t have to do it myself. Each year there are predictions about what the trends will be in social media. Here are the predictions that I found from a great article on Forbes.com.

  • Niche Communities – Look for the untapped niche communities. Those people that like one certain thing that is a little different or bizarre or just plain interesting but hard to define. If you can pitch to the folks that only like poodles that have had their hair trimmed into shapes with right angles… that is a niche community. That also means that if you can speak to their niche-dom you can have a rabid audience. 
  • Micro-Influencers – These are the influencers that have probably already found that niche community. Harness that micro-influencer. They have cultivated a following, they have started the conversation. Use them to push your brand or your business or your products to a new set of people that might dig what you provide whether that be a widget or a service. 
  • Macro-Influencers – This is the opposite of a micro-influencers… duh. But like the micro-influencer, the macro influencer has already gathered a group of followers and those followers are finding more people to follow them. Go after the macro-influencer if you can persuade them with money or swag or gear or services. For instance, if you can get Joe Rogan to push your product in front of his podcast you are reaching 20+ million people an episode. Talk about macro. And if you can grab a percentage of those people, you have harnessed the macro-influencer and turned that ad spend into money. 
  • Video Content – This is the one that I almost deleted. Of course, video content is needed and required in social media. But let’s analyze this a little bit. Tik Tok – this is the most off-brand way you can use video. You do not have to focus on the product, you can literally just push the boundaries around your brand and possibly get lots of traction from a 1-minute video about something funny or interesting or just weird. 
  • Direct Sales – If you have a product or service and you can sell that product or service on social media. On a channel that might not cost you anything but time or better yet where you already have a presence, why would you not sell that service or product directly?
  • Stories – Tell stories. Tell stories about your brand. Tell stories that get your customer involved. Heck, get your customers telling stories about your brand then you can check off lots of boxes. In fact get a micro-influencer telling their niche community a story about your brand to a macro-influencer in a video. Then sell them a product at the end.
10 Little Known Instagram Features

10 Little Known Instagram Features

10 Little Known Instagram Features

10 Little Known Instagram FeaturesI am not a power user on Instagram but I have played with it a little bit. That being said, I love to learn more about any of the technologies I use and some of these pieces of Instagram I had no idea about. 

  • Instagram Boomerang App – The Instagram Boomerang app is how those top influencers are creating short looping videos on Instagram. This app is available on Android and iOS. Give those videos some extra punch.
  • Collages – Us the Layout app to create amazing, thought-provoking collages. If a picture is worth a thousand words then four pictures should cover 4000. With the Layout app telling stories with pictures is simple and effective.
  • Notifications – Go to the person you are following and hit the Following button. You will have the option to turn on notifications for that person. The next time the post you will get a push, notification. This is a great way to stay connected and on top of things. 
  • Comment Filtering – Choose the Hide Offensive Comments button on the site or if you want to eliminate a particular word or phrase, Settings -> Privacy -> Comments and then choose the Manual Filter option.
  • Finding Good Hashtags – Type # and then your search words and see what people are using on their posts that might be related to yours. Do the research before you start tagging. 
  • Find Recent Posts You Liked – Settings -> Account -> Posts You’ve Liked – this will give you the last 300 posts that you liked on Instagram. Really helpful if you liked something recently and you need to go back to it. 
  • Private Stories – Go to Settings -> Privacy -> Story. Click on the 0 People option below the Hide Story From selection. This will take you to a screen that lets you select the people that you do not want to see your story.
  • Remove Tags of Yourself – Click that photo in Instagram that is unflattering but that your friends have tagged you in. You will get two options: Hide from Profile or Remove Me From Post. Pretty simple, right?
  • Clearing the Instagram Search History – I had no idea this was even a thing. Go to Settings, then Security. Once you are there clear the search history. 
  • Edit like a Pro – This is directly from Influencive: “You can do a lot more than using a simple filter on your photo. To make your post stand out and gain more engagement in the Instagram world, you can choose from a variety of other editing tools. Instagram lets you modify saturation, structure, brightness, contrast, and warmth. Try playing around with the various options, and you will see your photos undergoing an unbelievable transformation.”

The bulk of this article came from a an article on Influencive.com.

Top 5 Android Apps January 2021

Top 5 Android Apps January 2021

Top 5 Android Apps January 2021

Saw a great article from True-Tech.net the other day. They did a Top 10 Android Apps. I looked through their list and I think I could cut it down to 5. So here we go.

  1. Resilio Sync – Resilio Sync lets you create your own private cloud that you can use to file items between NAS, PC, Max, or servers. These systems belong to you so you are in control of the amount of storage you have. The app automatically encrypts files during transfers to keep prying eyes from intercepting your data. Resilio supports PDFs, videos, photos, docs, and almost any file type you can think of
  2. Disa – Disais an app that allows you to chat on multiple apps using a single interface. The app eliminates the need to have multiple messaging apps free of charge. Its features include: dark mode, merges chats from different apps, unified by contacts, allows interacting with groups, and more without any hassle and again all in one app.
  3. Fabulous – Fabulous is a motivational and focus-centric app. It won Google’s Material Design Award. It is not just an average habit tracker but offers you more than what you will find on other apps. Track your goals to get slim, improve your sleep cycle, attain mindfulness, etc. Pick any habit and you’ll find corresponding content along with a strong community of millions of users where you can share and find help to motivate you along the way.
  4. Vlogit – Vlogit is a powerful video editing tool for YouTubers that is free. There’s no watermark even on a trial version. Make impressive videos, add sound effects and music on the go. Vlogit exports in 1080p, has no time limit and no watermark. It is also customizable and has animated openers, and stickers.
  5. Moncet – Monect connects with your PC or smart TV via Bluetooth or Wi-Fi to act like a remote or a mouse or a keyboard. This functionality allows you to play game son the go using your phone as a controller. The app offers numerous sensors and button layouts that you can edit depending on your gaming style.

To read the full set of 10 from True-Tech – Click Here!

Samsung S21 as of… Now!

Samsung S21 as of… Now!

Samsung S21 as of… Now!

Right now, I am rocking a Samsung S8+. This phone is no longer really doing it. It is holding on by a thread. I can use it for most everything I want to do but at times, it lags, and drags, and if it was possible, it would sag. 

As a quick aside, I am a US Cellular customer. I went in recently because they called and said we were eligible for an upgrade to our plan, and it would save us money. That was not actually the case. At the end, they even offered to upgrade my phone to the S20FE and the cheap version of that as well. I had to make a decision at that point. I do want a new phone but I am going to wait until the S21 Ultra drops, even if that means that I have to ride this laggy phone for another few months.

Samsung has released a lot of info on the S21 series. Engagdet posted a story recently on the specs and the release date. 

S21

  1. It looks like from what everybody is saying, the official announcement will be on January 14, 2021. This will be the last day of CES 2021. Seems like a great time to drop the next great thing in phones. 
  2. A 64 megapixel camera with a telephoto lens.
  3. 6.2 inch, 120Hz Infinity-O display.
  4. Rumored that the display will only run at full HD+. I love but I hope this is not a huge battery drain. 
  5. Snapdragon 888 chips in the US versions – this is a rumor as well. 

S21+

  1. 6.7 inch screen running at full HD+.
  2. Bigger than the S21 – obviously.

S21 Ultra

  1. Same chipset and design as the other two but bigger.
  2. 5,000Ah battery
  3. 6.8 inch Dynamic AMOLED screen – 120Hz Quad HD – Gorilla Glass Victus
  4. 5 Cameras – yup – 5 cameras. 40 megapixel up front, 12 megapixel f/2.2 ultrawide AND a 108 megapixel main camera – WTF! The long range shooting is done with two 10 megapixel cameras but the software is up for grabs.
  5. S Pen Compatibility is most likely a sure bet.

The Ultra shall be mine. I was considering changing to the new pixel… but the Ultra shall be mine. 

The Playstation 4 is Going Away

The Playstation 4 is Going Away

The Playstation 4 is Going Away

The Playstation 4 is Going AwayWe all knew this was going to happen. In fact, the fact that you name something a ‘5,’ means that the thing you named the ‘4,’ is probably going to stop being a thing. That being said, I for one didn’t think the announcement would come this soon. 

Here is what CNR.com had to say about it:

As reported by VideoGamesChronicle, a well-known Twitter user and gamer who resides in Japan, Cheesemeister posted a picture showing a PS4 display offering a translation of the signs. The message started with, “dear customers: due to the manufacturer ending production, the following products will not be restocked.” It then listed the PS4 500GB Glacier White, the PS4 1TB Jet Black, the PS4 1TB Glacier White, the PS4 2TB Jet Black, and the PS4 Pro 1TB Glacier White. There hasn’t been any confirmation from Sony as to whether or not the notice is accurate.

OK… so Sony hasn’t said for sure, they haven’t agreed that this is a thing but I highly doubt they will keep making all of those versions of the PS4 when they have just dropped the new toy on the block. Of course, at the time of this writing, mostly bots have the PS5… but when more of them hit the market – trust me producing the PS4 seems kinda dumb. 

The PS4 will still remain popular for a few years due to the game developers still programming for it. And of course, even if they stopped producing them today, there are still plenty out in the wild to be purchased. 

We really ought to start a betting pool to see when Sony Announces, I am saying August 17, 2021. I guess we will see.